Impact of social media on marketing strategies Dissertation

Impact of social media on marketing strategies - Dissertation Example Thank you very much Daisytan. Contents TABLE OF FIGURE 7 Abstract 8 1.INTRODUCTION 9 1.1.Overview 9 1.2.Background Of The Study 10 1.3.Significance of the study 12 1.4.Research Questions 12 1.5.Aims and Objectives of the Research 13 1.6.Structure of thesis 13 2.Literature Review: 15 2.1.Introduction 15 2.2.The 21st century Paradigm: 15 2.3.Ecommerce and Supply chain 16 2.4.Information Technology: 19 2.5.Unifying the competitive strategy with supply chain strategy: 20 2.6.E-businesses: 21 2.7.Ecommerce and developing countries 23 2.8.Consumer behavior and Ecommerce in Saudi Arabia 26 2.9. Summary 28 3. RESEARCH METHODOLOGY: 29 3.1. Introduction: 29 3.2. Research Overview: 29 3.3. Research Approach 31 3.4. Research Strategy: 32 3.5. Research Philosophy: 32 3.6. Research Method: 33 3.7. Data Collection and Analysis: 34 3.8. Sampling Methods: 34 3.9. Reliability of Research: 35 3.10. Validity of Research: 35 3.11. Summary: 35 4. ANALYSIS 37 4.1. Introduction 37 4.2. Analysis Of Questionn aire 37 Question 37 4.3. Focus group: 55 5. Conclusions: 62 5.1. Summary Of The Findings 62 5.2. Recommendations for the researcher: 66 5.3. Recommendations to Saudi Post: 68 5.4. Recommendation for further Research 70 5.5. Limitations of the research study 70 6. References 72 7. Appendix 80 TABLE OF FIGURE Figure 4. 1: Access to technology 33 Figure 4. 2: Awareness of shopping online 34 Figure 4. 3: Ratio of people how have ever purchased online 35 Figure 4. 4: Preference of shopping online 36 Figure 4. 5: Physically touching of product is important or not 37 Figure 4. 6: Products can be found easily on the internet or not 39 Figure 4. 7: Factors influencing online shopping 42 Figure 4. 8: Is shopping online safe 46 Figure 4. 10: Is it more convenient to shop online 47 Abstract This research study analyses the trend of online shopping in Saudi Arabia. The research study has been aimed at the introduction of e-mall, an online store by Saudi Arabia and this research study analysed th e challenges that the management of Saudi Post would face as they are introducing this online store. The research study has been conducted using the primary as well as secondary data. To conduct this research, online surveys have been conducted and 200 respondents participated in the survey. After the survey, the interested candidates were invited for the focus group session. This research analyses the how successful e-mall can be in Saudi Arabia and the research shows that Saudi Post faces several challenges in order to build trust and convince people of Saudi Arabia to shop online. CHAPTER #1 1. INTRODUCTION 1.1. Overview E-mall is an online store where customers can buy a diverse range of goods online. People can purchase different kinds of products and services from e-mall throughout Saudi Arabia. With the advancement of technology, the trend of purchasing goods and services has been changed and now the buyers are seeking more convenient and suitable ways to buy goods and servic es. The revolution in E-industry has also brought innovations in the mind of buyers and sellers